AMOLED Growth is a Bright Spot for the Display Industry, IHS Says

With its rapid penetration in smartphones, tablet PCs, smartwatches and virtual reality devices, AMOLED is bolstering the flat-panel display industry


Thursday, April 28, 2016 7:00 am EDT


"Improvements in production and lowering costs are attracting more device makers to install AMOLED displays in their products"

SANTA CLARA, Calif. (April 28, 2016) – Active matrix organic light-emitting diode (AMOLED) displays are rising fast, thanks to lowering costs, wider use in end-market consumer electronics devices and the ramp-up of new manufacturing capacities.  While liquid crystal display (LCD) technology is still the dominant technology in the display industry, AMOLED display shipments will grow 40 percent, year over year, to reach 395 million units in 2016. AMOLED display revenue is expected to increase by 25 percent, to reach $15 billion in 2016, according to IHS Inc. (NYSE: IHS), the leading global source of critical information and insight.

“AMOLED is becoming the shiniest spot in the flat-panel display industry,” said David Hsieh, senior director, displays at IHS Technology. “AMOLED has a simpler structure than LCD, as well as a thinner and lighter form factor, better color saturation, greater contrast ratio, faster response time and easier integration with touch functions. In addition, AMOLED is formed on a polymer base substrate, allowing it to be flexible, bendable and even foldable. The organic electro-luminescence materials can be formed using a soluble printing process, which means AMOLED has the potential to be produced at a very low cost.”

Many of the obstacles to AMOLED development, such as production inefficiencies, yield-rate management issues, higher investment costs and a short lifetime for light emitting materials, were also resolved in 2015, improving the production. OLED has started to find its niche in many applications, especially in smartphones, smartwatches, automotive displays, home appliances, near-eye virtual reality (VR) devices and televisions. “Improvements in production and lowering costs are attracting more device makers to install AMOLED displays in their products,” Hsieh said.

For example, Samsung Electronics has been using AMOLED as an important differentiator in its proprietary Galaxy smartphones. Since the second half of 2015, more smartphone brands -- especially manufacturers in China -- have installed AMOLED displays in their devices, such as Google, Microsoft, Meizhu, Blackberry, Huawei, HTC, ZTE, Oppo and Coolpad. The 5-inch high-definition (HD), 5.5-inch full high definition (FHD), 5.5-inch and 6-inch wide quad high definition (WQHD) will be the major AMOLED smartphone display driving forces in 2016.

AMOLED penetration in smartphone displays is expected to rise from 17 percent in 2015 to 21 percent this year. Apple is reported to be considering AMOLED as a display source for its new iPhone in late 2017, replacing the current low-temperature polysilicon (LTPS) thin-film transistor (TFT) LCD display. “If Apple actually starts using AMOLED displays, the transition will be viewed as a milestone in flexible form factor development,” Hsieh said.

According to the IHS OLED Display Market Tracker, OLED TV shipments will further expand in 2016, thanks to process improvements and production efficiency enhancements, as well as improvements in organic light emitting materials layers. In fact, LG Display is already expanding its AMOLED TV panels to 65 inches with ultra-high definition (UHD), which will bring AMOLED into the high-end TV segment. IHS expects OLED TV display shipments will grow 125 percent, year over year, to reach 900,000 units in 2016.

Tablet and notebook PCs is another important venue for AMOLED, for its slim and light form factor, and high resolution. We expect to see 8-inch and 9.7-inch quad extended graphics array (QXGA) displays and 12-inch AMOLED panels begin to emerge in the mobile PC arena this year. Many PC brands are planning to use AMOLED in notebook PCs and two-in-one convertible mobile PC models beginning in 2016. AMOLED mobile PC panels are expected to grow 63 percent year over year, to reach to 8.6 million units in 2016.

AMOLED is also leading other display technologies when it comes to response time and power consumption, which is extremely useful in near-eye display devices, including VR and augmented reality (AR) devices. AMOLED display and OLED on silicon projection displays, which are both used in near-eye displays are forecast to grow 119 percent, year over year, to reach 3.6 million units in 2016.

“The central information display in cars will also feature AMOLED within the next couple of years,” Hsieh said, “AMOLED displays provide features that are useful in automotive display applications, because of their high contrast ratio, flexible and curved form factors as well as better color gamut. Aside from these applications, AMOLED also presents great opportunities for industrial applications, home appliances, digital signage and broadcasting.”

AMOLED, as a rapidly emerging display technology, will be a key theme in the coming SID Display Week 2016 Business Track, which is co-organized by IHS and the Society for Information Display. For more information, visit SID Display Week.

The IHS OLED Display Market Tracker covers the entire range of OLED displays shipped worldwide and regionally, including historical shipments and forecast projections for the OLED display market. For information about purchasing this report, contact the sales department at IHS in the Americas at +1 844 301 7334 or; in Europe, Middle East and Africa (EMEA) at +44 1344 328 300 or; or Asia-Pacific (APAC) at +604 291 3600 or

About IHS (

IHS (NYSE: IHS) is the leading source of insight, analytics and expertise in critical areas that shape today’s business landscape. Businesses and governments in more than 140 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs nearly 9,000 people in 33 countries around the world.

IHS is a registered trademark of IHS Inc. All other company and product names may be trademarks of their respective owners. © 2016 IHS Inc. All rights reserved.

Related Materials: