IHS Engineering360 Media Solutions Launches Content Marketing Services

Comprehensive suite of products designed to help companies in industrial sector create, promote their thought leadership

Category:

Tuesday, June 2, 2015 8:01 am EDT

Dateline:

ENGLEWOOD, Colo.
"For the engineer, information and insight play a critical role at all stages of the purchasing process"

ENGLEWOOD, Colo. (June 2, 2015) – IHS Engineering360 Media Solutions, the leading provider of digital media solutions designed to connect industrial marketers with their target audience of engineering and technical professionals, today announced the launch of its new content marketing services platform. IHS Engineering360 Media Solutions is part of IHS Inc. (NYSE: IHS), the leading global source of critical information and insight.

IHS Engineering360 content marketing services help companies produce consistent, engaging content that reaches and influences their target audiences. This content, combined with unique programs, helps industrial marketers create and disseminate vital information to engineers and technical professionals, Led by a seasoned editorial team and backed by the significant expertise that IHS has to offer in industries including energy, automotive, technology, chemicals and aerospace & defense, these solutions provide information-hungry clients with one-of-a-kind, expert content to complement their marketing programs and initiatives.

The comprehensive suite of content marketing services available includes:

  • Sponsored content opportunities that position contributed articles among the industry-leading editorial content on Engineering360.com or Electronics360.com
  • White paper content creation, design and distribution
  • Product advertorials on Engineering360.com that help marketers educate their audience on specific products by category with a built in lead generation program
  • Full-service content on demand programs that include writing, editing, design and production services
  • Content creation for web sites, social media and infographics

Managed content services are also available for companies that want high-volume content or custom writing formats.

Several of these solutions feature demand-generation programs via IHS Engineering360 push marketing channels, providing industrial marketers with the ability to further increase their exposure and engagement opportunities.

“For the engineer, information and insight play a critical role at all stages of the purchasing process,” said Don Lesem, vice president, digital media and engineering insight - IHS. “IHS Engineering360 content marketing services give industrial marketers a unique opportunity to reinforce their position as industry experts and to build trust with prospects, ultimately making it easier to sell products and drive revenue.  With the support of our seasoned, expert editorial staff, we are well positioned to help our customers share their message with an audience that matters.”

Content marketing services are the newest offering from IHS Engineering360 Media Solution’s suite of digital media solutions designed to assist manufacturers, distributors and service providers with meeting their marketing goals and achieving measurable results.  Additional components of the IHS Engineering360 digital media platform include webinars, e-newsletters, display advertising, catalog and directory programs, and custom email products.

To inquire about IHS Engineering360 Content Marketing Services please contact Linda Uslaner, senior product manager, at linda.uslaner@ihs.com or +1 518 238 6527.

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About IHS (www.ihs.com)

IHS (NYSE: IHS) is the leading source of insight, analytics and expertise in critical areas that shape today’s business landscape. Businesses and governments in more than 150 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.

About IHS Engineering360 Media Solutions (www.engineering360.com)

IHS Engineering360 is the world’s largest online destination for engineers, delivering the single source for trusted, expert engineering content, information, insight, tools and community for engineers and technical professionals across multiple industries and disciplines. An engaged community of more than 7.5 million industry professionals – half the world’s engineers – rely on IHS Engineering360 as a trusted resource at every stage of the research, product design and purchasing process. For industrial marketers, our mission is to provide comprehensive digital media solutions that connect companies with their target audience and generate unparalleled results – delivering measurable and actionable awareness, demand and engagement opportunities at all stages of the buy cycle.

IHS is a registered trademark of IHS Inc. All other company and product names may be trademarks of their respective owners. © 2015 IHS Inc. All rights reserved.

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