“Pulse of Engineering” Study Reinforces Idea That Pace of Engineering Is Accelerating, Engineers Are Tasked to Do More with Less
Latest research report from IHS offers insight into mindset of engineers worldwide, provides key takeaways for industrial marketers to inform marketing strategies
ENGLEWOOD, Colo. (Mar. 5, 2015) – Which issues cause the biggest headaches for today’s engineers around the world? According to a new global study by business information provider IHS, (NYSE: IHS), the pressure to work faster, the threat caused by institutional knowledge drain and challenges posed by environmental regulations are among the chief concerns.
More than 2,100 engineers and technical professionals responded to a recent survey, the results of which appear in a report called The Pulse of Engineering: The Changing Work Environment for Engineers Today.
“The research offered an opportunity to validate what many people already think is true about the profession, and to uncover information about market dynamics and industry trends that otherwise might not be apparent,” said David Wagman, editorial director for IHS Engineering360, the world’s largest online destination for engineers.
The report details the demands that engineers from around the world face from increasingly complex designs, shorter design cycles and mounting environmental regulations. It also offers recommendations for industrial marketers to better understand their target audience, align their products more closely with buyers’ needs and industry trends, and strengthen relationships with customers and prospects.
Key findings include:
- Slightly more than half of engineers (52 percent) said the pace of engineering is accelerating, and 57 percent said they are asked to do more with less.
- Respondents agreed that designs are becoming more complex at the same time that design cycles are shrinking and time-to-market pressures are increasing.
- About seven in 10 respondents noted that constraints on resources, specialized knowledge, budgets and time were jeopardizing productivity, product quality and innovation.
- Designing and developing environmentally sustainable products was cited by more than 90 percent of respondents as an important part of their work.
To download your complimentary copy of the report, go to http://on.ihs.com/1zBqy91.
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About IHS (www.ihs.com)
IHS (NYSE: IHS) is the leading source of insight, analytics and expertise in critical areas that shape today’s business landscape. Businesses and governments in more than 150 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.
About IHS Engineering360 Media Solutions
IHS Engineering360 is the world’s largest online destination for engineers, delivering the single source for trusted, expert engineering content, information, insight, tools and community for engineers and technical professionals across multiple industries and disciplines. An engaged community of more than 7.5 million industry professionals – half the world’s engineers – rely on IHS Engineering360 as a trusted resource at every stage of the research, product design and purchasing process. For industrial marketers, our mission is to provide comprehensive digital media solutions that connect companies with their target audience and generate unparalleled results – delivering measurable and actionable awareness, demand and engagement opportunities at all stages of the buy cycle.
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