Tarika Bheda

Research and Analysis Director, Digital Signage - Consumer Electronics and Devices, IHS Markit

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Tarika Bheda is a research and analysis associate director at IHS Markit, focusing on the digital signage and hospitality TV markets. Ms. Bheda has successfully expanded the regional coverage of a diverse range of vertical markets, including hotel TV, retail signage/billboard, corporate conference room, education, transportation, control room/simulation, financial exchange, staging and outdoor events. She provides analysis of technology adoption, demand forecasting and competitive analysis. Ms. Bheda has led several syndicated and consultancy projects covering displays technologies including LCD, OLED, LED video, front projector and rear projection. Until 2012, she worked as a research manager and analyst at Infonetics Research (now part of IHS Markit), where she managed and supported syndicated reports covering telecom industry, service providers and subscriber trends analysis. She gained 10+ years of research experience including her internship at Cisco, where she managed quarterly business review of North America region, and other strategic business planning projects. Ms. Bheda  holds a a BBA and a master's in mass communication and public relations, and from India, as well as a master's in speech communication from San Jose State University, United States.