Netflix and Amazon Heavily Investing in Higher Resolution Technologies, IHS Markit Says
Focus on high-end TV drama pushed budgets up to film levels
LONDON--(9 March, 2017)--Amazon and Netflix are not only acquiring documentaries and films, but are also heavily involved in producing their own content using UHD technologies, according to a white paper released by IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions, ahead of Cable Congress 2017.
Subscription Video on Demand (SVoD) services have among the lowest revenue per hour of content viewed and of paid content services, making premium content a greater investment. While films comprise the largest number of UHD titles, TV series offer a better return on hours of content viewed per dollar invested, the IHS Markit white paper said.
In the UK, Netflix offers 63 UHD titles. Amazon Prime and Amazon Instant have 28 and Sky has 26. “Online video producers generally offer a broader range of UHD genres than traditional pay TV platforms,” said Jonathan Broughton, senior home entertainment analyst, IHS Markit. “To compete, the budgets have grown dramatically to fulfill their ‘blockbuster’ needs. We are now seeing TV drama budgets around the same levels as major theatrical releases. This means that more expensive production methods involved in UHD make up a smaller proportion of the total budget.”
Cable Congress 2017 – analyst briefings
IHS Markit analysts will be on hand throughout Cable Congress 2017 to provide journalists with commentary on the new products and announcements. To request a complimentary analyst briefing, please contact IHS Markit.
About IHS Markit (www.ihsmarkit.com)
IHS Markit (Nasdaq: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 key business and government customers, including 85 percent of the Fortune Global 500 and the world’s leading financial institutions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth.
IHS Markit is a registered trademark of IHS Markit Ltd. All other company and product names may be trademarks of their respective owners © 2017 IHS Markit Ltd. All rights reserved.