Piers Harding-Rolls

Director, Games, IHS

City

London, U.K.

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Mr. Piers Harding-Rolls is Director of Games Research for IHS Technology. He leads a team of analysts tracking the evolution of the games sector across all major packaged game and digital games segments. Mr. Harding-Rolls is regularly quoted across specialist and consumer press on games-related topics and is an acknowledged expert in the market transition from physical media to digital games opportunities.Prior to joining IHS in 2005, he worked for eight years as a leading analyst of the IT services and software industries. During this time he published research for high profile international companies and was involved in consulting projects. His recent research includes analysis of the PC social networking games opportunity and multiplayer online games, tracking adoption of new business models, the evolving multi-channel retail model, and online console connectivity, strategies and trends. Mr. Harding-Rolls holds a Bachelor of Arts (Hons.) in History from Queen Mary University of London, London, U.K.​