David Hancock

Director, Cinema, IHS


London, U.K.


Mr. David Hancock is Research Director, leading the Film and Cinema team for the IHS Technology group. In this role he has set-up the online data and analysis service, Cinema Intelligence and is in charge of the company’s digital cinema activities. Mr. Hancock has been involved in numerous consultancy projects and specializes in new business models, market sizing and valuation, competitor analysis and benchmarking, strategic roadmaps, due diligence and in-depth market analyses.Mr. Hancock is the co-author of the major report Digital Cinema: Roll-out, business models and forecasts, as well as lead author of Alternative Content in Cinemas which both included the first global forecast data in these areas. He co-authored and led the ground-breaking Cinema and Home Entertainment in China, in partnership with Nielsen NRG. He is also the original author of Cinema exhibition and distribution in Europe: Market Assessment and Forecasts and many other reports. He developed and authored the comprehensive analysis of world film production, distribution and exhibition, which are published annually in the IHS magazine. His research includes cinema and film industries, international trade agreements, digital cinema, alternative content, digital distribution and content services, cinema ticketing, genre analysis and much more. David is a frequent contributor to newspapers, trade press, radio and television regarding the film industry. He began his career as a research consultant in the media sector with the leading French consultancy IDATE. Prior to joining IHS, Mr. Hancock was a senior executive with Eurimages, the Strasbourg-based pan-European co-production fund working within the Council of Europe. He is a board member of the European Digital Cinema Forum (EDCF), and he holds a Bachelor of Arts (Hons.) degree in Business Studies and French from Leeds Metropolitan University, Leeds, England, U.K. He speaks fluent French and is a member of several expert groups on digital cinema.​