Director – Tablets and Notebooks, Technology, IHS Markit
Santa Clara, Calif., U.S.
Ms. Rhoda Alexander serves as director of Tablets and Notebooks for Technology at IHS Markit. Ms. Alexander has been covering the electronic device industry for more than 20 years, with a focus on tablets, eReaders, monitors, and notebook computers. She is widely regarded as being the leading, independent analyst for tablets and her clients include a wide cross section of market leaders across the entire tablet and notebook value chain. Her research is comprehensive, encompassing global supply, demand, inventories, and pricing for tablets and notebooks. She tracks ODM/OEM system assembly, distribution channels and end-markets, and she continually analyzes the strategies and local marketing tactics of all leading brands. She assesses display and interface technologies to determine future adoption and penetration rates. Additional areas of analysis include the wider ecosystem surrounding the tablet and notebook marketplace, including the underlying ecosystem drivers, such as content, operating systems, cross platform functionality, channel strategies and partnership arrangements. Ms. Rhoda Alexander has designed and managed a number of large-scale research projects. These span a diverse range, from support for tactical supply base management to consumer studies of tablet demand and usage in established and emerging markets.