Tony Potter

Vice President, Chemical Insight - APAC, IHS Chemical


Mr. Tony Potter serves as Vice President, IHS Chemical Insight, leading the research and analysis activities of IHS Chemical in APAC with teams in Singapore and Tokyo. He has over 30 years experience in the chemical industry in Europe, the Middle East and Asia. His expertise includes market analysis, strategy development and investment analysis. He has led numerous studies, including project feasibility through acting as market and technical consultant to lenders, market and competitive analysis, benchmarking, organizational design and strategy development. Mr. Potter previously ran his own independent consulting practice, specializing in competitive and economic analysis of the oil, petrochemical and polymer industries, including business interruption loss analysis for the insurance industry and benchmarking of the global aromatics industry. He began his career as a graduate recruit with Exxon Chemical in 1983 in the U.K., where he held a number of plant supervision, project management and planning management positions before transferring to Exxon’s European head office in Brussels to work as an investment planning manager for the Basic Chemicals business group and industry analysis manager. Mr. Potter holds a Bachelor of Science in Chemical Engineering (Hons.) from Imperial College, London, U.K.​